Introduction
The Privacy Policy for unbiased.co.ke explains how information, including personal information, is collected, used, and disclosed when users access or interact with the website and related services. The platform focuses on reviews and listings of businesses operating in Kenya, and the policy reflects that context.

Information We Collect

1. Personal Information
Personal information refers to data that can identify an individual. Examples include name, email address, phone number, and any other contact details provided when a user:

• • • -Creates an account or profile.
    • -Submits a review about a business in Kenya.
    • -Claims or manages a business listing.
    • -Contacts the support team or submits a query.
    • -Subscribes to newsletters, alerts, or updates.
    • -Personal information is collected only when a user voluntarily provides it through the website or related communication channels.

2. Non-Personal Information
Non-personal information refers to data that does not directly identify an individual. Examples include:

• -Browser type and version.

• -Device type and operating system.

• -General location information derived from IP address.

• -Pages visited, links clicked, and time spent on the website.

• -Referring URLs and basic traffic statistics.

-Collection of non-personal information occurs automatically through cookies, log files, analytics tools, and similar technologies when users browse unbiased.co.ke.

How We Use Information

Information collected through unbiased.co.ke may be used to:

• -Operate, administer, and maintain the website and its features.

• -Create and display business listings and user reviews for businesses in Kenya.

• -Verify and moderate reviews to reduce fraud, abuse, or misleading content.

• -Communicate with users, including responding to questions, feedback, or support requests.

• -Send newsletters, alerts, or promotional messages, subject to user consent and applicable law.

• -Personalize the user experience, such as recommending categories, locations, or businesses relevant to Kenyan consumers.

• -Analyze website usage to improve functionality, security, and overall service quality.

• -Enforce website terms of use and protect against fraudulent or unlawful activity.

• -Comply with legal and regulatory obligations, including those under Kenyan data protection and consumer protection laws, where applicable.

Legal Basis and Local Context

Processing of personal information occurs for purposes such as performance of services requested by users, legitimate interests in operating a safe and reliable review platform, compliance with legal obligations, and reliance on user consent for specific activities such as direct marketing where required. The platform primarily serves consumers and businesses in Kenya, and data practices aim to align with relevant local regulations, including Kenyan data protection principles.

Sharing of Information

Limited sharing of information may occur with:

• -Third-party service providers that support hosting, analytics, email delivery, payment processing (if applicable), security, or customer support.

• -Professional advisors such as auditors, legal counsel, or consultants when reasonably necessary for business operations or legal compliance.

• -Public audiences, when users choose to publish reviews, ratings, or comments about businesses; such content may display the user’s chosen display name and review details.

-Service providers receiving personal information are required, through contractual obligations or comparable safeguards, to use the information only for specified purposes and to maintain appropriate confidentiality and security standards.

-Personal information is not sold or shared with third parties for their own independent marketing purposes without explicit user consent.

User-Generated Content

Reviews, ratings, comments, and other content submitted by users may become publicly visible on unbiased.co.ke and associated communication channels. Users are encouraged to avoid including sensitive personal information in review text. Responsibility for the accuracy and legality of user-generated content remains with the individual who submits it, subject to the website’s content and review guidelines.

Data Retention

Retention of personal information continues only for as long as necessary to fulfill the purposes described in this Privacy Policy, including provision of services, resolution of disputes, enforcement of agreements, and compliance with legal requirements. Longer retention periods may apply where law or legitimate business needs require preservation of certain records, for example in connection with disputes, investigations, or audit obligations.

International Transfers

Storage and processing of information may occur on servers located within Kenya or in other countries. Use of the website therefore may involve transfer of information outside the user’s country of residence. Protection of such information remains subject to safeguards intended to provide an adequate level of security and privacy, consistent with this Privacy Policy and applicable law.

Security Measures

Reasonable technical and organizational measures are in place to help protect personal information from unauthorized access, disclosure, alteration, or destruction. Examples include access controls, encrypted connections where appropriate, and restricted access to personal data on a need-to-know basis. Absolute security for any system or internet transmission cannot be guaranteed; however, ongoing efforts focus on maintaining and improving safeguards.

Cookies and Similar Technologies

Use of cookies and similar technologies supports key functions on unbiased.co.ke, such as keeping users logged in, remembering preferences, analyzing traffic patterns, and improving the site for Kenyan consumers and businesses. Many browsers allow users to manage or block cookies through settings. Restricting cookies may affect certain features or performance of the website.

Your Choices and Rights

Subject to applicable law, users may have rights such as:

• -Access to personal information held about them.

• -Correction or update of inaccurate or incomplete information.

• -Request for deletion of certain personal data, subject to legal and business retention obligations.

• -Objection to specific types of processing, including direct marketing communications.

• -Withdrawal of consent where processing relies on consent.

-Requests related to these rights can be submitted through contact details provided on the website. Reasonable steps will be taken to respond in a timely manner, subject to verification requirements and legal limitations.

Third-Party Links

The website may contain links to other sites, including business websites, payment providers, or social media platforms. Responsibility for the privacy practices of third-party sites lies with those operators. Users are encouraged to review the privacy policies of any external sites visited through links on unbiased.co.ke.

Children’s Privacy

Services offered by unbiased.co.ke are intended primarily for adults and for use in connection with consumer and business decisions. Collection of personal information from children below the minimum legal age for consent in Kenya is not knowingly pursued. Any parent or guardian who believes that a child has provided personal information may contact the team to request deletion, where appropriate.

Changes to this Privacy Policy

Updates to this Privacy Policy may occur from time to time to reflect changes in services, technology, or legal requirements. The most current version will appear on the website with an updated “last updated” date. Continued use of the website after publication of an updated policy will indicate acknowledgment of the revised terms.

Contact Information

Questions, concerns, or requests related to this Privacy Policy or data practices on unbiased.co.ke can be directed through the contact details provided on the website’s “Contact” or “Support” page.